BEHIND THE WORK
hi, i'm
KAYLANI MARIE
Creative Director
❀ Product Strategy
❀ Packaging Systems
❀ Brand Storytelling
Taking an idea that’s been simmering too long and finally bringing it to life is what drives me.
WHERE IT STARTED
My creative path began long before design became a career. I grew up wanting to be a painter, moved into photography as a teenager, and eventually found my way into graphic design and creative direction. Art has always been part of my world, shaping how I see, think, and tell stories. Taking on small freelance projects for friends and colleagues allowed me to dive into the world of graphic design and branding. From logos to brand guides, I tailored my creative style — all while establishing and capturing the vision of each indiviudal or brand.
WHAT SHAPED MY EYE
My love for branding and packaging was heavily influenced by streetwear and pop culture. As a teen, I immersed myself in the world of streetwear, studying logos, packaging, graphics, and the way brands built identity and community. I even launched my own passion project brand early on, an experience that quietly set the foundation for my future work in corporate packaging design. I found my way into the beauty space as a genuine lover of all things beauty. What excites me most is blending worlds, mixing the edge of streetwear with the polish of beauty, layered with corporate structure and cultural trends. That balance continues to influence how I approach packaging, brand systems, and product storytelling.
How I Think About Design
Design, to me, is about turning ideas into something real. I approach every project with both creativity and intention, thinking through how a concept lives, functions, and evolves beyond the initial launch. The story between idea and reality is just as important as the final result. My favorite part of being a creative director is taking an idea that’s been simmering for a while and finally bringing it to life. Watching something move from a thought to a tangible product, and seeing how it connects with people beyond the shelf, is what continues to drive my love for design.
